15 Reasons Why Analytics Prediction Will Make Your Life Easier | Convince and Convert

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Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Learn how predictive analytics can make you a better marketer.

mcgrawmarketing's insight:

I’ve been working with several organizations on creating these forecast models - it takes time and effort but once you work through it, the results are well worth the effort.  This article gives you 15 really great reasons why you need to invest in forecast models.


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